Monday, May 11, 2009

The Dissemination of Desire

An interesting article appears on Yahoo, warning readers about the unfulfilling allure of desire culture. One of the central messages in American Soma's "Post-Modern Colonialism" is that commercial concerns inherently fuel discontent.

Let's take a closer look and compare story with article:

First, "Postmodern Colonialism" from American Soma:

" Many of the nations approached still required additional priming, their people needed to be aware of things in order to begin wanting them. And through black market items, through months-old dog-eared copies of entertainment magazines filled cover to cover with glossy advertisements and images of stars looking so delicious they might have been pies in a bakery case, each distant population gradually discovered the saleable essentials of our world and grew to desire their opulent pretenses. "

Now, the Yahoo article.

"According to Boston College sociologist Juliet Schor, "Television viewing results in an upscaling of desire. And that in turn leads people to buy." Her study found that every additional hour of TV viewing per week boosts spending by roughly $200 a year. So a handful of sitcoms and a reality series or two can cost you more than a grand a year. Forget keeping up with the Joneses; now people are struggling to keep up with the Kardashians."

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